Hope is Not a Strategy.
A strong brand amplified by a contemporary strategy is a competitive edge. But most businesses don’t know where to start or where to access unbiased information. Founder of Effective Naturally, Rick Marton, is an accomplished brand strategist with decades of results across a wide range of industries.
We’re sorry to say but due to the growing needs of our existing partner clients, we’re no longer offering these programs for ad hoc clients.
How we can help.
For a turbo charged 3 hour workshop of unbiased direct advice and answers, the Brand Optimiser sessions are a great start. In fact, one client saved over $25,000 on their advertising budget because Rick was able to take an evidence based approach to give them the confidence to stop doing what wasn’t working.
For a full brand strategy, that isn’t just an advertising shopping list, Rick and the team accept one non-partner client per year to research and create a Momentum Formula. It’s a solid strategic plan that aligns with your commercial objectives while infusing your unique brand throughout your organisation and decision making.
Both of these services are currently on waitlist, so if you’re interested, please let us know and we can give you a better time frame of when we may next be able to help.
Brand Optimiser.
Momentum Formula.
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Brand Optimiser Sessions.
Brand Optimiser Sessions.
Build your Action Plan for Success.
When it comes to getting to where you want to be, your strategy requires consistency and an objective voice. A Brand Optimiser session is a 3 part process for small to medium businesses that provides you with 1 on 1 consultation with Effective Naturally's brand strategist Rick Marton and another of his team aligned to your most relevant marketing area.
Step 1: The Factfinder OnlinePrior to meeting with Rick we’ll provide a questionnaire for you to answer that will tell us your businesses and industry challenges, and provide the insight that will allow Rick to structure his meeting with you. We'll also provide a personal strengths assement to assist you in understanding your personal traits and how these can best influence your brand.
Step 2: The Get-TogetherYou (and your other decision makers together if applicable) meet for a 3 hour session with Rick. In this time Rick will spot the highest priority requirements of what needs to be done for your business and the quickest things you can change to make your marketing more effective. The 3 hour session will cover:
- Determining your competitive advantage
- Social media strategy
- Simplified communications strategy
- Identify challenges and opportunities
- Audit of current marketing activities and building a marketing plan
- Identify strategic community partnerships
- Pinpoint cause and effect of negative/positive feedback
We’ll collate all the details that you spoke with Rick about into a 2-3 page list of actions and opportunities.
Total Investment $1,500 + gstI'M INTERESTED
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The Momentum Formula.
The Momentum Formula.
We Dig Deeper.
Put simply, the Momentum Formula is a game plan designed to drive positive momentum for your business by elevating trust and value in your brand. Our approach is evidence based and due to this we prefer to work with businesses that have traded for at least two years so that we can analyse past trends and opportunities. These formulas are created with the view of ensuring every dollar expended on marketing is being utilised for maximum impact.
An actionable formulaThe result of the Momentum Formula is a simply conveyed and actionable 32 page marketing formula that includes:
- Positioning the brand as an influencer
- Clarify segmented audiences, their needs, motivations, habits, and pain points
- Identify an opportunity to be a disruptor in the market
- Prioritise your strongest selling point
- Clarify the brand values, ethics, and vision
- Determine our language and check if our current wording truly resonates with our ideal audiences
- Optimisation of content delivery on social media channels
- A 12 month calendar of activations and priorities
- Listing of all suitable marketing channels and how to activate them
- Ethical customer data acquisition plan
- Team engagement to ensure your workforce are your best salesforce
- Resourcing matrix to determine what should be done in house v external
- A measurement table to ensure all marketing initiatives have clear measures of success
Once the formula has been created, Effective Naturally can deliver it via one of our partnership commitments. Alternatively, the client can action it themselves with Rick Marton providing 5 hours of assistance across the following twelve months, as well as a three and six month follow up.
Investment starting at $25,000 + gst depending on industry/business complexity.I'M INTERESTED
"There are only two ways to influence human behavior: you can manipulate it or you can inspire it."
- Simon Sinek (Author of Start with Why)